Speaker 0 | 00:00.460
Sure.
Speaker 1 | 00:02.401
What are they? We, we jumped back on because we’re still with John and I just want, maybe we could just, this could just be like a little sub, like maybe like a, I don’t know, five minute thing, a little 10 minute thing. Do you get the feeling that market researchers and data analysis and people trying to sell to us since we were talking about kiss, keep it simple, stupid. Yeah. Do you ever get the feeling? that maybe these marketing people and research analysts and people that are throwing them, I’m not, I, I’m, I’m coming around to Gartner because they, they’ve come up with this term hype cycle, which is very good. They did very good there. They’re knocking it out of the park with the term hype cycle. I feel like it feels more organic. It just feels more, feels more homey, feels less real rigid, you know, but do you get the feeling that maybe a product or someone that’s trying to get you to be involved in something purposely overcomplicates it and makes it seem like rocket science and the reason why i asked this because i’m looking at a um while we are talking i said you know what’s funny is has anyone ever we were talking about the the um the value of it how you increase the value of it and it’s basically i mean we could probably We could build our own calculator, which surprisingly enough, when I searched it, none came up except for like a couple from big research, from big research firms. I’m not going to name them. Right. But basically we talk about 90 day goals. You just got done talking about, you know, the one year, you know, you have a one year wildly important goal. Right. But in reality, we kind of do these two week sprints where we want to call it agile, which to me is common sense. And we break things down into like, you know, 90 day goals, which makes sense. And then we should have some kind of decision matrix where we say, should we do this project? How many people is it going to involve? How expensive is it going to be? How much is it going to move the bar? And then we have a list of all these different, you know, potential projects that we could do. And then we kind of weigh them based on the biggest bang for the buck and the amount of time it’s going to waste and all that type of stuff. Right. And then it basically comes down to the end of the day of like, did this grow revenue? Did this save us money? Did this make us more efficient? So we can break it down into a pretty simple calculator. You can look up this calculator, which came from a research institution, which wants you to, you know, I don’t know, whatever, buy their documents and slicks and all of these things that we could probably find on Reddit or Google better or YouTube. It’s literally one, two, three, four, five, six, seven, eight tabs. And it’s, it’s pretty crazy. And I would say it could be called maybe a. a scale or another word for a scale value calculator. Okay. And we’ve got matrix and improved capabilities and financial benefits and improved efficiencies in setups and user stories and task activities and stakeholder requirements and ideas and business requirements and definitions of values and all these different types of criteria, which might be good. And I think, you know what, I might take this and I might have a developer throw this into an i might actually this might be uh this might be an ai thing this might actually be something that we could apply to ai very easily when i look at this like that’s what i’m going to do yeah do you have the feeling that we over complicate things when in reality good businesses make decisions somewhat fast and nimble with good intuition but also
Speaker 0 | 03:39.928
numbers we got to make decisions yeah i mean What you’re getting into a lot is kind of budgeting. So one of the facets of being a leader is how to properly budget and how to show that what you are calculating is actually, you know, having a return on value. And so, unfortunately, budgeting can be rather simple, but it can also get into a realm of complexity. oh yeah depends on the business right uh you know unfortunately i would say more often than not i’ve seen budgeting be quite be a quite complex process right and this this obviously depends on your you know your top executive leaders because they really drive relationship with a cfo yeah budgeting process and by no means would I say that our process is that complicated but it can be. I’ve worked for much larger organizations where it is and I’ve worked for small organizations where it can be complicated. But here’s the thing.
Speaker 1 | 05:00.708
If we’ve got a hundred,
Speaker 0 | 05:01.628
it’s all data analysis in the end, right?
Speaker 1 | 05:03.829
Would you say, but here’s the thing though, would you say that you have at least, I would say the average organization has anywhere between 120 to 160 applications. If you start counting, it gets quite significant. Would you say you have at least 50 applications?
Speaker 0 | 05:20.659
Yeah.
Speaker 1 | 05:21.559
You know, are we, are we really, are we really going to go through this decision process? every time we need to pick an application probably not and that’s back to the shiny object syndrome so i don’t know i guess i guess my point is sometimes we go to here’s my imagination we go to a security conference there’s a guy that gets up on stage he’s going to speak about security and it is so over the top of even the smartest people sitting in the audience on purpose and then it’s like and i developed this and i did this and no one cares what we care is
Speaker 0 | 05:59.816
can you make us safer can you protect this right sure most people it’s kind of it’s what is the the the emotion that you get out of it it if it makes you safer then that’s you know kind of boiling it down to the the root of what it’s doing and what my point is though is
Speaker 1 | 06:24.216
If it makes you scared and more, and it seems more complicated than anyone could ever do. Well, we got to hire this guy because it’s so freaking complicated.
Speaker 0 | 06:35.460
You get it. I think there’s, I think there’s a value in simplicity though.
Speaker 1 | 06:39.702
Well, that’s my point. My point is like, I have a feeling that sometimes people overcomplicate things and overwhelm and that we should be skeptical of.
Speaker 0 | 06:52.727
Yes. Look, there are brilliant minds, brilliant engineers, brilliant presenters that blow my mind every day. But one of the smartest things you can do is communicate effectively. And if what you are presenting is too complicated for your audience or your average audience, then you’re not doing it right. I had an early boss that used to tell me, um the way i was presenting was too technical and i needed to know my audience love it great advice and it was some of the best advice i ever got um it really helped me be a better presenter um and really boiled down to what is the message i’m trying to convey get out of the weeds get out of the nitty-gritty detail and what is the ultimate message I’m trying to deliver boil down your presentation to the message you know and so over time I really learned to do that and that really made that really was like my that was a key ticket of kind of going from just somebody who only knew because i can look i can get extremely technical like if we if we need to like i you know no you’ll make me look stupid so please don’t do that you’ll make me look real dumb i’ve walked the walk and talk the talk right but i also recognize that i’m not you know 22 anymore right i’m a bit i’m getting a bit older and i’m i’m i can recognize hiring extremely talented programmers and extremely talented network engineers or people that are much older than me that have just focused on that. And they are just the ultimate expert in that realm. And I can’t even touch them.
Speaker 1 | 08:59.686
Why don’t we put together the dream team?
Speaker 0 | 09:01.607
Let’s put together a dream team and do something to hire people that are smarter than me. Right. That’s, you should never be afraid of that. But if you’re buying a product or a service, the way that you’re going to more effectively sell that product or service is by boiling it down to that key emotion. Like Phil said really well, he said, like, don’t overwhelm them with all the technical jargon of why your solution is better. Sell them a solution that solves a particular problem or provides them with a particular emotion. Like that’s kind of one of the number one things of sales. And I’m not a great salesperson. I don’t sell for a living, but I sell internally to my internal customer. And the one thing I can tell you is your solution should be solving a problem that the people have with their process. And if you can. do that effectively, that is how you’re going to win the hearts and minds of those people.
Speaker 1 | 10:08.780
I would disagree.
Speaker 0 | 10:09.440
When I see a presentation that’s too complicated, I think it’s not going to sell. But you disagree?
Speaker 1 | 10:15.804
No, no, I’m going to disagree with you because I think you’re a great salesman. Oh,
Speaker 0 | 10:20.307
thank you.
Speaker 1 | 10:21.808
I’m going to disagree right there. And everybody’s in there. They just don’t realize it.
Speaker 0 | 10:25.270
Disagree on the point I was making.
Speaker 1 | 10:26.610
Everybody’s in there.
Speaker 0 | 10:27.311
I love it. what do you mean yeah what do you mean like i could hear phil making the argument of like why you should make your complicate your your presentation more complicated why you should just you
Speaker 1 | 10:43.740
know go over people’s minds and they don’t grasp what you’re trying to do it’s gonna be morons if you don’t look trust me this is way above you i could sit here and start presenting or you could just say it but i promise you it’s going to be glaze you over right
Speaker 0 | 10:57.988
I was interested in Phil’s company because, you know, they do a lot in like telecom services. And I found out that they were doing this podcast. I listened to some of his podcasts, which I kind of tend to read at night or I sometimes listen to podcasts before going to bed. Right. And, you know, kind of like put the kids to bed. My wife and I are both tired and we’re kind of done for the evening. Right. And it’s the middle of the week. Right. It’s not date night or anything like that. And so I’ll be like, you know,
Speaker 1 | 11:30.418
I sold that. I like how you sold that.
Speaker 0 | 11:33.019
Yeah. Yeah. I’m just like, you know what? I just, my mind is, I’m not, I’m not fully asleep yet. And I just, I need something that’ll kind of put me to sleep.
Speaker 1 | 11:42.841
No,
Speaker 0 | 11:43.541
but I need something that’ll entertain my mind a little bit. like final you know think about and then sometimes like what i’ve heard i think about like on the drive into the office next day or so as i listen to a podcast in the drive-in right um that’s another way i like the last thing you think about before you before going to bed yeah yeah you know we’re on the drive-in right or and the first thing you think about waking up yes right yeah I probably lost myself there, but no,
Speaker 1 | 12:22.116
no, you were saying something about my company, my company being my company, but I’ll be honest with you. Here’s, here’s the dream for me. The dream for me is just this. I just want to facilitate it leaders. Yes. I’ve been in the consulting space for a long time. Yes. I’ve been in, in telecom and data and networking and, and, and co-location and, and all of the WAN stuff and, and, and sassy and all that stuff for 20 years. Right. Yes. I’ve been on that. Right. yeah but it’s it’s not really like i don’t know sexy it’s not like like people don’t look forward to like oh i’ve gotta make this i gotta do this i really look forward to calling phil on this no yeah right and then it’s kind of like i gotta be like you know you really gotta be kind of always no always up in people’s grills to really to really be like this kind of like really successful consultant all the time. And what I really love is just, is just putting great minds together. So, so thanks for, you know, thank you for whatever you were going to say.
Speaker 0 | 13:28.800
Yeah, Phil, I got it. I got it. Let me, let me, let me jump in here. So suddenly the name is evading me.
Speaker 1 | 13:41.831
Inky.
Speaker 0 | 13:42.691
Yeah. So you had Inky on, right? Yep. And here was the thing that I really loved about Inky that he did an extremely effective job of when he built this company and this product. Shout out to Inky. Here was the thing. He focused on the end user and the customer experience. And the way that they displayed the screens, that made it a lot easier for my end user to… understand that this is a potential phishing email or this is you know we’ve kind of why we’ve classified this as gray mail or why you know uh this is suspect because even though it says the ceo’s name it came from outside of our organization okay these are things that we have been trying to preach in you know security uh meetings that we hold internally within the company, you know, all the time, right? Or little video emails we circulate, you know, that says like, Hey, here’s the example of phishing email and why it’s suspect that. our current vendor just doesn’t do a good job of. Our current vendor, in a lot of ways, blocks a ton of phishing and spam emails, right? They do a good job of that. I’m not knocking their ability to do that. But always something gets through. And so, inevitably, or something gets blocked that shouldn’t have gone blocked. And so, what like Phishy was doing, or Inky, sorry, was doing… really really well was they were displaying it for the end user to see in a clear way they were making their interface simpler for the end user than others the end user is the everyday person the a that got that suspicious email that’s like hey uh I’m the CEO and I’m in the boardroom and I don’t have access to my phone right now. And I don’t want to be disturbed, but I really need to pay this invoice immediately. You know, the typical scammy, fishy email, right?
Speaker 1 | 16:10.728
Yeah. Yeah. And it’s coming from Bank of Arnerica, which was the example that he had. And who better to do it though? Like who better to do it? It’s Dave, Dave Baggett, by the way, founder and CEO and props to him. You know, we’re talking. Yeah. we’re talking super nerd mit graduate built with his friends crash bandicoot as technical as you get right crash bill crash bandicoot like for fun like you know like in college or whatever you know if i’m remembering the story correctly right work and then got flown out to california on like the on you know whatever universal and with you know driving george lucas’s like you know golf cart around making video games and stuff who better to understand an end user than a guy that built a playstation game and can gamify gamification something and make something fun and cool you know and really make something so bland as email phishing which no one which everyone why your weakest link is your end users the way you know out of every company there’s at least a handful of people that could care less and click on anything right so why
Speaker 0 | 17:18.927
not make it there are a lot of great companies that focus on training uh like no before i mean that’s also something inky does but like There are a lot of great companies that focus on training and training is great. But, you know, I think what they did was they built, this guy is a brilliant mind, right? He built Crash Bandicoot, amazing programmer. But the thing is, he didn’t focus on, let’s make it like, let’s sell them on how complicated this is. And the algorithms are better than anybody else’s algorithm. No, he focused on the user experience. And to me, you have to have great software that focuses on the user experience, right? This is why like Salesforce is successful. Like Salesforce’s CRM is not the most full featured CRM. There are a lot of CRMs out there that are more, that have better, certain features that are better, but they really focus on keeping it as simple as possible and making the user experience. experience simple, right? HubSpot is another great CRM. Microsoft makes a great CRM product, just shouting out other couple names. Their focus on why their software works and sells is because they’re designing it in a way that the user experience is a better experience. They’re removing some of the unnecessary clutter in a way. Look, I’m just like everybody, a lot of IT people that are like, don’t take my control panel away from me. I love control panel. But, you know, we are the super nerds, and we have to understand that there are a lot of people that just need to find the settings in an easier way by presenting them with less options. And unfortunately, that’s the reality of how the world works. Most people are not going to study the end user interface the way that we will. right, as IT nerds. And so keep it simple. Design your products and services in a way where people understand them. If you’re an internal IT team, make your presentations in a way that your audience will get, you know, the one, two, three punch that they need to understand and don’t give them 20 things that they need to remember walking away. give them three things that they should get from your presentation.
Speaker 1 | 19:55.062
Love it. And the soundbite was, uh, this, the soundbite was brought to you by Inky and Dave Baggett, who was a part of the team of Crash Bandicoot. Thank you so much. Awesome.
Speaker 0 | 00:00.460
Sure.
Speaker 1 | 00:02.401
What are they? We, we jumped back on because we’re still with John and I just want, maybe we could just, this could just be like a little sub, like maybe like a, I don’t know, five minute thing, a little 10 minute thing. Do you get the feeling that market researchers and data analysis and people trying to sell to us since we were talking about kiss, keep it simple, stupid. Yeah. Do you ever get the feeling? that maybe these marketing people and research analysts and people that are throwing them, I’m not, I, I’m, I’m coming around to Gartner because they, they’ve come up with this term hype cycle, which is very good. They did very good there. They’re knocking it out of the park with the term hype cycle. I feel like it feels more organic. It just feels more, feels more homey, feels less real rigid, you know, but do you get the feeling that maybe a product or someone that’s trying to get you to be involved in something purposely overcomplicates it and makes it seem like rocket science and the reason why i asked this because i’m looking at a um while we are talking i said you know what’s funny is has anyone ever we were talking about the the um the value of it how you increase the value of it and it’s basically i mean we could probably We could build our own calculator, which surprisingly enough, when I searched it, none came up except for like a couple from big research, from big research firms. I’m not going to name them. Right. But basically we talk about 90 day goals. You just got done talking about, you know, the one year, you know, you have a one year wildly important goal. Right. But in reality, we kind of do these two week sprints where we want to call it agile, which to me is common sense. And we break things down into like, you know, 90 day goals, which makes sense. And then we should have some kind of decision matrix where we say, should we do this project? How many people is it going to involve? How expensive is it going to be? How much is it going to move the bar? And then we have a list of all these different, you know, potential projects that we could do. And then we kind of weigh them based on the biggest bang for the buck and the amount of time it’s going to waste and all that type of stuff. Right. And then it basically comes down to the end of the day of like, did this grow revenue? Did this save us money? Did this make us more efficient? So we can break it down into a pretty simple calculator. You can look up this calculator, which came from a research institution, which wants you to, you know, I don’t know, whatever, buy their documents and slicks and all of these things that we could probably find on Reddit or Google better or YouTube. It’s literally one, two, three, four, five, six, seven, eight tabs. And it’s, it’s pretty crazy. And I would say it could be called maybe a. a scale or another word for a scale value calculator. Okay. And we’ve got matrix and improved capabilities and financial benefits and improved efficiencies in setups and user stories and task activities and stakeholder requirements and ideas and business requirements and definitions of values and all these different types of criteria, which might be good. And I think, you know what, I might take this and I might have a developer throw this into an i might actually this might be uh this might be an ai thing this might actually be something that we could apply to ai very easily when i look at this like that’s what i’m going to do yeah do you have the feeling that we over complicate things when in reality good businesses make decisions somewhat fast and nimble with good intuition but also
Speaker 0 | 03:39.928
numbers we got to make decisions yeah i mean What you’re getting into a lot is kind of budgeting. So one of the facets of being a leader is how to properly budget and how to show that what you are calculating is actually, you know, having a return on value. And so, unfortunately, budgeting can be rather simple, but it can also get into a realm of complexity. oh yeah depends on the business right uh you know unfortunately i would say more often than not i’ve seen budgeting be quite be a quite complex process right and this this obviously depends on your you know your top executive leaders because they really drive relationship with a cfo yeah budgeting process and by no means would I say that our process is that complicated but it can be. I’ve worked for much larger organizations where it is and I’ve worked for small organizations where it can be complicated. But here’s the thing.
Speaker 1 | 05:00.708
If we’ve got a hundred,
Speaker 0 | 05:01.628
it’s all data analysis in the end, right?
Speaker 1 | 05:03.829
Would you say, but here’s the thing though, would you say that you have at least, I would say the average organization has anywhere between 120 to 160 applications. If you start counting, it gets quite significant. Would you say you have at least 50 applications?
Speaker 0 | 05:20.659
Yeah.
Speaker 1 | 05:21.559
You know, are we, are we really, are we really going to go through this decision process? every time we need to pick an application probably not and that’s back to the shiny object syndrome so i don’t know i guess i guess my point is sometimes we go to here’s my imagination we go to a security conference there’s a guy that gets up on stage he’s going to speak about security and it is so over the top of even the smartest people sitting in the audience on purpose and then it’s like and i developed this and i did this and no one cares what we care is
Speaker 0 | 05:59.816
can you make us safer can you protect this right sure most people it’s kind of it’s what is the the the emotion that you get out of it it if it makes you safer then that’s you know kind of boiling it down to the the root of what it’s doing and what my point is though is
Speaker 1 | 06:24.216
If it makes you scared and more, and it seems more complicated than anyone could ever do. Well, we got to hire this guy because it’s so freaking complicated.
Speaker 0 | 06:35.460
You get it. I think there’s, I think there’s a value in simplicity though.
Speaker 1 | 06:39.702
Well, that’s my point. My point is like, I have a feeling that sometimes people overcomplicate things and overwhelm and that we should be skeptical of.
Speaker 0 | 06:52.727
Yes. Look, there are brilliant minds, brilliant engineers, brilliant presenters that blow my mind every day. But one of the smartest things you can do is communicate effectively. And if what you are presenting is too complicated for your audience or your average audience, then you’re not doing it right. I had an early boss that used to tell me, um the way i was presenting was too technical and i needed to know my audience love it great advice and it was some of the best advice i ever got um it really helped me be a better presenter um and really boiled down to what is the message i’m trying to convey get out of the weeds get out of the nitty-gritty detail and what is the ultimate message I’m trying to deliver boil down your presentation to the message you know and so over time I really learned to do that and that really made that really was like my that was a key ticket of kind of going from just somebody who only knew because i can look i can get extremely technical like if we if we need to like i you know no you’ll make me look stupid so please don’t do that you’ll make me look real dumb i’ve walked the walk and talk the talk right but i also recognize that i’m not you know 22 anymore right i’m a bit i’m getting a bit older and i’m i’m i can recognize hiring extremely talented programmers and extremely talented network engineers or people that are much older than me that have just focused on that. And they are just the ultimate expert in that realm. And I can’t even touch them.
Speaker 1 | 08:59.686
Why don’t we put together the dream team?
Speaker 0 | 09:01.607
Let’s put together a dream team and do something to hire people that are smarter than me. Right. That’s, you should never be afraid of that. But if you’re buying a product or a service, the way that you’re going to more effectively sell that product or service is by boiling it down to that key emotion. Like Phil said really well, he said, like, don’t overwhelm them with all the technical jargon of why your solution is better. Sell them a solution that solves a particular problem or provides them with a particular emotion. Like that’s kind of one of the number one things of sales. And I’m not a great salesperson. I don’t sell for a living, but I sell internally to my internal customer. And the one thing I can tell you is your solution should be solving a problem that the people have with their process. And if you can. do that effectively, that is how you’re going to win the hearts and minds of those people.
Speaker 1 | 10:08.780
I would disagree.
Speaker 0 | 10:09.440
When I see a presentation that’s too complicated, I think it’s not going to sell. But you disagree?
Speaker 1 | 10:15.804
No, no, I’m going to disagree with you because I think you’re a great salesman. Oh,
Speaker 0 | 10:20.307
thank you.
Speaker 1 | 10:21.808
I’m going to disagree right there. And everybody’s in there. They just don’t realize it.
Speaker 0 | 10:25.270
Disagree on the point I was making.
Speaker 1 | 10:26.610
Everybody’s in there.
Speaker 0 | 10:27.311
I love it. what do you mean yeah what do you mean like i could hear phil making the argument of like why you should make your complicate your your presentation more complicated why you should just you
Speaker 1 | 10:43.740
know go over people’s minds and they don’t grasp what you’re trying to do it’s gonna be morons if you don’t look trust me this is way above you i could sit here and start presenting or you could just say it but i promise you it’s going to be glaze you over right
Speaker 0 | 10:57.988
I was interested in Phil’s company because, you know, they do a lot in like telecom services. And I found out that they were doing this podcast. I listened to some of his podcasts, which I kind of tend to read at night or I sometimes listen to podcasts before going to bed. Right. And, you know, kind of like put the kids to bed. My wife and I are both tired and we’re kind of done for the evening. Right. And it’s the middle of the week. Right. It’s not date night or anything like that. And so I’ll be like, you know,
Speaker 1 | 11:30.418
I sold that. I like how you sold that.
Speaker 0 | 11:33.019
Yeah. Yeah. I’m just like, you know what? I just, my mind is, I’m not, I’m not fully asleep yet. And I just, I need something that’ll kind of put me to sleep.
Speaker 1 | 11:42.841
No,
Speaker 0 | 11:43.541
but I need something that’ll entertain my mind a little bit. like final you know think about and then sometimes like what i’ve heard i think about like on the drive into the office next day or so as i listen to a podcast in the drive-in right um that’s another way i like the last thing you think about before you before going to bed yeah yeah you know we’re on the drive-in right or and the first thing you think about waking up yes right yeah I probably lost myself there, but no,
Speaker 1 | 12:22.116
no, you were saying something about my company, my company being my company, but I’ll be honest with you. Here’s, here’s the dream for me. The dream for me is just this. I just want to facilitate it leaders. Yes. I’ve been in the consulting space for a long time. Yes. I’ve been in, in telecom and data and networking and, and, and co-location and, and all of the WAN stuff and, and, and sassy and all that stuff for 20 years. Right. Yes. I’ve been on that. Right. yeah but it’s it’s not really like i don’t know sexy it’s not like like people don’t look forward to like oh i’ve gotta make this i gotta do this i really look forward to calling phil on this no yeah right and then it’s kind of like i gotta be like you know you really gotta be kind of always no always up in people’s grills to really to really be like this kind of like really successful consultant all the time. And what I really love is just, is just putting great minds together. So, so thanks for, you know, thank you for whatever you were going to say.
Speaker 0 | 13:28.800
Yeah, Phil, I got it. I got it. Let me, let me, let me jump in here. So suddenly the name is evading me.
Speaker 1 | 13:41.831
Inky.
Speaker 0 | 13:42.691
Yeah. So you had Inky on, right? Yep. And here was the thing that I really loved about Inky that he did an extremely effective job of when he built this company and this product. Shout out to Inky. Here was the thing. He focused on the end user and the customer experience. And the way that they displayed the screens, that made it a lot easier for my end user to… understand that this is a potential phishing email or this is you know we’ve kind of why we’ve classified this as gray mail or why you know uh this is suspect because even though it says the ceo’s name it came from outside of our organization okay these are things that we have been trying to preach in you know security uh meetings that we hold internally within the company, you know, all the time, right? Or little video emails we circulate, you know, that says like, Hey, here’s the example of phishing email and why it’s suspect that. our current vendor just doesn’t do a good job of. Our current vendor, in a lot of ways, blocks a ton of phishing and spam emails, right? They do a good job of that. I’m not knocking their ability to do that. But always something gets through. And so, inevitably, or something gets blocked that shouldn’t have gone blocked. And so, what like Phishy was doing, or Inky, sorry, was doing… really really well was they were displaying it for the end user to see in a clear way they were making their interface simpler for the end user than others the end user is the everyday person the a that got that suspicious email that’s like hey uh I’m the CEO and I’m in the boardroom and I don’t have access to my phone right now. And I don’t want to be disturbed, but I really need to pay this invoice immediately. You know, the typical scammy, fishy email, right?
Speaker 1 | 16:10.728
Yeah. Yeah. And it’s coming from Bank of Arnerica, which was the example that he had. And who better to do it though? Like who better to do it? It’s Dave, Dave Baggett, by the way, founder and CEO and props to him. You know, we’re talking. Yeah. we’re talking super nerd mit graduate built with his friends crash bandicoot as technical as you get right crash bill crash bandicoot like for fun like you know like in college or whatever you know if i’m remembering the story correctly right work and then got flown out to california on like the on you know whatever universal and with you know driving george lucas’s like you know golf cart around making video games and stuff who better to understand an end user than a guy that built a playstation game and can gamify gamification something and make something fun and cool you know and really make something so bland as email phishing which no one which everyone why your weakest link is your end users the way you know out of every company there’s at least a handful of people that could care less and click on anything right so why
Speaker 0 | 17:18.927
not make it there are a lot of great companies that focus on training uh like no before i mean that’s also something inky does but like There are a lot of great companies that focus on training and training is great. But, you know, I think what they did was they built, this guy is a brilliant mind, right? He built Crash Bandicoot, amazing programmer. But the thing is, he didn’t focus on, let’s make it like, let’s sell them on how complicated this is. And the algorithms are better than anybody else’s algorithm. No, he focused on the user experience. And to me, you have to have great software that focuses on the user experience, right? This is why like Salesforce is successful. Like Salesforce’s CRM is not the most full featured CRM. There are a lot of CRMs out there that are more, that have better, certain features that are better, but they really focus on keeping it as simple as possible and making the user experience. experience simple, right? HubSpot is another great CRM. Microsoft makes a great CRM product, just shouting out other couple names. Their focus on why their software works and sells is because they’re designing it in a way that the user experience is a better experience. They’re removing some of the unnecessary clutter in a way. Look, I’m just like everybody, a lot of IT people that are like, don’t take my control panel away from me. I love control panel. But, you know, we are the super nerds, and we have to understand that there are a lot of people that just need to find the settings in an easier way by presenting them with less options. And unfortunately, that’s the reality of how the world works. Most people are not going to study the end user interface the way that we will. right, as IT nerds. And so keep it simple. Design your products and services in a way where people understand them. If you’re an internal IT team, make your presentations in a way that your audience will get, you know, the one, two, three punch that they need to understand and don’t give them 20 things that they need to remember walking away. give them three things that they should get from your presentation.
Speaker 1 | 19:55.062
Love it. And the soundbite was, uh, this, the soundbite was brought to you by Inky and Dave Baggett, who was a part of the team of Crash Bandicoot. Thank you so much. Awesome.
