Speaker 0 | 00:00.040
computer. And so no, yeah. So really what I want is you to just give me again, five minutes, big leaf, 50,000 foot overview. I’ve got again, email, you know, email list of mid-market IT directors and just kind of want to highlight why big leaf is, you know, special and how you’re making people’s lives better, but really more, more or less, where would you use, where, where are we using big leaf and why?
Speaker 1 | 00:31.696
Okay, are you gonna ask questions or you just want me to do my thing and we’re doing this right now We’re doing it right now.
Speaker 0 | 00:36.658
I already hit record. We’re recording this so it’s a just you know give me um, you know, just give me the kind of the the 55,000 foot overview of big leaf and What you know what some of the key points are?
Speaker 1 | 00:51.627
Thank you. So yeah, we are an SD-WAN solution, but I think we are a very unique solution in the market where we I think really we consider ourselves more an upgrade to the Internet. We are trying to add intelligence and optimization onto a customer’s existing Internet circuit. So by doing that, we can do load balancing and failover, and we can do bidirectional QoS really over existing Internet circuits. And this works for… single locations or multiple locations that doesn’t matter same architecture where we are actually controlling the traffic all the way from the customer’s location uh to our gateway clusters which actually sit in major peering centers around the us and around the world so we can control customers uh cloud traffic from their location all the way to the cloud in both directions so by doing that we get a lot of We’re able to get a lot of visibility and control into a customer’s traffic, a full reporting portal where we can report on packet loss and latency and jitter and throughput in both directions. So there’s a lot of intelligence that’s added there, a lot of control.
Speaker 0 | 02:14.749
So maybe let’s just what are some of the typical challenging problems that you see and how and where you come in? So someone’s You know, I see you guys as the QoS or the VoIP QoS problem solver. You know, someone’s having issues with XYZ provider. And there’s, you know, finger pointing going back and forth. And, you know, oh, it’s the network or oh, it’s the ISP provider. You know, whatever it is, you guys come in and save the day. I mean, that’s how I see it. But in reality, what are the typical challenges and problems that you’re seeing that you come in and help eliminate and solve?
Speaker 1 | 02:50.479
Sure. Yeah, and I think that’s a good example of, you know, a customer is having a VoIP problem, and we’re able to come in and solve that problem. And really the way we can do that is by utilizing multiple ISP connections, we have an advantage over just putting, say, multiple connections into a firewall. We actually have end-to-end control over that traffic in both directions. And because we have that visibility of the whole path of that traffic from the customer side all the way to the cloud, we have that intelligent view of what’s going on. And we’re able to apply those quality of service controls to prioritize that, you know, whether it’s voice or any other important traffic that that customer has.
Speaker 0 | 03:39.717
And are we doing anything extra? I mean, are we doing anything like, you know, packet error correction or dual, you know, like. you know sending double you know double packets are we doing anything special there or tagging you know headers and footers or anything like that so we are actually doing second base control um so what by doing that we actually are so
Speaker 1 | 04:03.104
we’re monitoring those connections each isp connections up to 10 times every second so um we have that real-time look into what’s going on so when a second gets established whether it’s a voice call or a cloud session or whatever the case is. We’re actually looking at that point in time, which ISP connection is best suited for that traffic. So maybe a voice call is going to go on a circuit that has lower latency and packet loss. But if there’s a file transfer or some other connection that needs bandwidth, we’re going to choose the connection that actually has the best bandwidth. So we’re making a choice in real time of what circuit is best appropriate for that. And then if anything changes during that session, we can move the traffic to the other ISP connection. or any ISP connection, up to four. And because we’ve also assigned the customer a new IP subnet that they’ve assigned onto their firewall or other public devices, when we make a change of ISPs, whether it’s a failover or there’s some event that’s causing us to move it over, Seamless failover because the IP address that we’ve assigned you never changes no matter what IP you’re going over. So it’s a seamless failover event. Yeah, exactly.
Speaker 0 | 05:13.387
So it’s easy to manage. It’s easy to manage plug and play to various different ISPs. And this is happening really, I mean, it’s happening in, we’re talking like millisecond failover. So we’re not, there’s no real, there’s no drop. If someone was on a phone call or something like that and you needed to switch, you know, providers or someone dropped or. whatever, there’s a cable cut or you unplug the cable or whatever it is, that call is still up.
Speaker 1 | 05:38.798
Absolutely. Absolutely. And in many cases, we’re actually sensing those outages before they even are an outage. So if there’s excessive packet loss building off or there’s extreme amounts of latency, we’re going to move that session before it probably even drops. I mean, obviously, if there’s a cable cut, that’s one thing. But in many cases, we’re moving traffic away from circuits that are having issues even before they are. And Actually sending out alerts too to let you know that this is happening so you can take action.
Speaker 0 | 06:05.273
Now, how are you cleaning up just voice quality in general? Is it just due to the peering agreements that you have with various different providers? Because sometimes customers make no changes, don’t add a secondary internet connection. They bring you in and you just tend to just clean up QoS problems and jitter and echoey and calls that are doing this type of stuff. A lot of times you guys are just able to clean up the entire network. Why is that?
Speaker 1 | 06:30.952
Well, mainly because we have bi-directional control. So we have control, obviously, from the customer site outbound, which, you know, there are other services that can do some of that. But really, I think where we find is the inbound connection. So because we’re tunneling the traffic from the customer site back to our core gateways and back, we have control on that inbound traffic. You know, we can groom that traffic to make sure that there’s not a download or some other traffic that’s stepping on voice. or other important connections. Where other services, you know, if you can control outbound QoS, that’s one thing, but being able to control inbound QoS is very difficult if you don’t have a cloud gateway solution. So the fact that we can control in both directions allows us to maintain that voice quality or that video quality, whatever the case may be.
Speaker 0 | 07:21.611
Are there any use cases in, say, construction or healthcare or manufacturing that… you know, that have just been really good use cases for you guys that you can think of at the top of your head?
Speaker 1 | 07:34.317
Yeah, we’ve seen a lot of medical lately, a lot of healthcare, whether it’s multi-site or single site, you know, whether it’s vision centers or hearing centers or, you know, those multiple sites who are, you know, they’ve moved to the cloud, whether it’s voice over IP connections, you know, they’re doing hosted services, but a lot of them are doing, you know, they’ve moved to Office 365 or they’re moved to medical records that are hosted in the cloud. we can now make sure that those mission-critical apps not only receive priority, but also get uptime because now we’ve had multiple ISP connections. We can maintain a connection over the best IP, sorry, ISP at any one point in time. So it’s about uptime, prioritization, optimization for really any mission-critical cloud traffic.
Speaker 0 | 08:23.874
And that’s good for the common practice because a lot of times they’re, maybe I don’t want to say short staffed, but a lot of times it’s, you know, one it director or two ID directors and it’s 13 locations and, you know, 300 users or something like that. And yeah, someone’s migrating to an EMR type, you know, cloud system. And it just becomes somewhat overwhelming in that, in that type of environment and organization, especially with a bunch of doctors running around and various different staff that’s, you know, has different levels of, I would say technology know-how. so to speak, you know what I mean? So it’s not like, uh, you know, why is everything so slow? You know, you get that. And there’s not, not necessarily a, uh, maybe they, they aren’t used to paying or experiencing and or having a high kind of like, I guess you would say like an IIT department of some sorts.
Speaker 1 | 09:17.594
Yeah. So we’re, so not only are we going to be able to manage those connections and put traffic over the. correct connection but there’s intelligence we’re adding obviously that’s reporting and analytics and alerting that are happening to let you know what we are doing and let the customer or the managed service provider or their IT department know that there are issues and they can take action and work with their carriers to resolve those issues before they become a major problem or if they are a problem to help identify where in the network those problems are occurring so it’s not much about providing the uptime as it is the intelligence on how to troubleshoot when there are a few.
Speaker 0 | 09:55.230
So let’s just say, yeah, there is a cable provider, for example, and you’re able to give intelligent reporting. you know that shows i don’t know what would be the what would we show latency like basically like large latency gaps or you know very long latency type issues yeah that’s normally what happens yeah you’re normally seeing packet loss or latency over the provider’s network and because we’re
Speaker 1 | 10:17.965
actually monitoring from our endpoints our router that sits at the customer site all the way back to our gateway and in both directions we’re not just monitoring the local loop which you know oftentimes there’s problems on the local loop but in a lot of cases those problems actually occur on the providers backbone network. So we’re able to identify those problems because we’re actively monitoring across the entire pathway. We can tell where those issues are occurring and our tech support folks are more than happy to get on the phone and help troubleshoot with those carriers and help them really in many cases identify where the problem is in their own network. So not only, you know, it makes troubleshooting easier, but it’s also, oh, it’s usually much faster time to resolution because we can, you know, actually pinpoint where in the network those issues are.
Speaker 0 | 11:10.364
So you’ll get on a conference call with IT director and a cable ISP provider and provide reporting and details on latency, packet loss, and able to basically troubleshoot and overcome those issues as opposed to just live with it.
Speaker 1 | 11:28.988
Yep. Yep.
Speaker 0 | 11:29.828
Yeah. Cause I mean, honestly, like that, what in the past, that’s really what most, what most, what most people have to deal with is, you know, Hey, I’m, I’m seeing latency. I’m tracking this. I’m tracking that. But at the end of the day, how much actually gets done?
Speaker 1 | 11:42.897
Well, there’s nothing more, I think probably nothing more frustrating than having to open the ticket with a provider and them just saying, you know, it looks like your local loop is fine. You know, we’re not seeing any problems. Sorry.
Speaker 0 | 11:54.264
Exactly.
Speaker 1 | 11:55.245
That’s where you can get our team on the phone. You know, it’s a 24 by 7 NOC. It’s based in the U.S., staffed by SD-WAN engineers. So when you call, they pick up the phone and they can hop right into an issue with you. You know, if it’s 3 in the morning or 3 in the afternoon, it doesn’t matter.
Speaker 0 | 12:11.058
You guys are pretty cost effective. How do you guys do your pricing breakdown? I mean, as far as I know, it’s almost like a no-brainer.
Speaker 1 | 12:20.366
It is based on throughput. We can accommodate between one and four ISP connections, so we don’t care how many plug-ins of the device. And then it’s just the aggregate of the throughput that that customer requires. So normally, it’s, you know, add up the bandwidth.
Speaker 0 | 12:35.907
Let’s say I’ve got a 100 by 20 Time Warner cable connection, and I’ve got 100 meg fiber.
Speaker 1 | 12:44.875
So in our case, that would be a 200 meg. Yeah, so that would require 200 meg of throughput. And our service is also symmetrical. So we have a, we actually have tiers from 10 meg all the way up to a gig. And then you would just select the tier that’s most appropriate. In that case, it’s a 250 meg by 250 meg service.
Speaker 0 | 13:08.511
And what does that mean? What is that? What is that about a month? Curious.
Speaker 1 | 13:14.754
A $299 a month.
Speaker 0 | 13:17.135
Okay. Awesome. So for $300, we’ll aggregate all the bandwidth. We’ll give you your, is that including the subnet like we talked about, the IP subnet?
Speaker 1 | 13:26.167
Yep. Yeah, exactly. That includes the public IP address for the customer. Yep.
Speaker 0 | 13:30.071
Awesome. So, you know, basically you get one set of, you get one IP block for all your providers as opposed to multiple IP blocks.
Speaker 1 | 13:37.658
That’s exactly. Yeah. So we separated that IP subnet from the providers at this point. So now. well really you don’t even need an IP address any longer from your providers we can actually you know we don’t require a static IP address in our router because you’re plugging your ISP connections into our router now we don’t even require a static from the provider so there may have to be some MRC savings in that case but now that subnet we Are actually now assigning you is no longer tied to an ISP so you could add ISPs you could remove ISPs You can add another one and that has no effect on the big leaf subnet that we’ve assigned you It’s awesome. So once you cut over to big leaf You can do anything with your ISP connections and it has no effect on that subnet. So that’s you know, it’s very easy and Actually, I think one thing we didn’t Not sure I mentioned was our Solution sits out in front of the customers firewall So that means that if a customer is invested in a firewall solution, a best of breed solution, they just put the Big Leap service out in front of their firewall, which means there’s no changes needed on the firewall other than changing the IP address. So there’s really no security policy changes needed, and we’re not sitting on the customer’s land, so there’s no compliance issues if there’s any PCI or HIPAA compliance. We really were not involved in any of that because we’re sitting out in front of the customer’s firewall. So if they have any VPN connections nailed up, if they’re site to site connections or client connections, we’re actually able to prioritize and protect that traffic as we would any other cloud traffic. So really no changes to their security posture whatsoever.
Speaker 0 | 15:22.703
Awesome. Do you have anyone from your team, whether that be yourself or anyone that would be willing to get on a phone call and talk with any of my… IT directors that are on my secret mid-market IT list.
Speaker 1 | 15:37.567
Absolutely. Absolutely. I’d be happy to do that. I have some SEO and engineering resources. If there’s any questions related to, you know, our services or our network, I can get an engineer on the phone as well. So we’d be more than happy to do if it’s a phone call, a web sharing or even in person. Yeah.
Speaker 0 | 15:53.794
Okay. Beautiful. Thanks for taking a few minutes to do this. As off the hook as it was, I appreciate it. You know, I’m calling this, we’re just going to start calling this series recorded phone calls. So thank you. So, so appreciate it. Yeah, man. Have a great day.
Speaker 1 | 16:13.562
All right, Phil. Thank you. Yeah. Take care.